Facebook analyzes the people on your list and builds a profile of who is most likely to want to go to your store-perhaps people who live in the area, like biking, like the outdoors and are between the ages of 25-50.You ask Facebook to target the ad at a Lookalike Audience based on the Custom Audience.You are running ads to a Custom Audience made up of customers who have bought bikes from your local bike shop.Through advanced algorithms, Facebook identifies users similar to those in your custom audience and targets them with your ads. The people who will be in your Lookalike Audiences may have never even heard of your brand. Lookalike Audiences are audiences that Facebook can build for you based on your Custom Audiences or an external data source. Respect people’s data and you have nothing to worry about. įor most people, these two rules shouldn’t be a problem. If you need help keeping your customer list and Custom Audience in sync, consider trying AdEspresso for free, and let us keep your audiences synced for you. Facebook power manager update#This means that if you are basing your Custom Audiences on your own data, you will need to update them frequently to comply with this regulation. If you created a Custom Audience based on a customer list and some of those customers have since opted out, you need to update your Custom Audience.
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